It’s Time to Change Your Data Strategy

Presented by

David Morris, RVP Solutions Consulting EMEA, Tealium and Matthew Berger, Content Strategist, Tealium

About this talk

With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app. Third-party data is quickly becoming second class. Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.