How To Supercharge Your Customer Data To Power Predictive Insights

Presented by

Matt Parisi, Sr. Product Marketing Manager, Tealium

About this talk

The field of Machine Learning (ML) is not new, yet marketers are still discovering new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond. Tealium’s unique positioning within our clients’ organizations has provided us with insight into each step of the machine learning process. Join us to discuss these key learnings and gain insight into the 5 Dimensions to Have Your Data Ready for Machine Learning

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.