Enhance Personalization With Next Generation ML and AI

Presented by

James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager

About this talk

Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approaches could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they: - Discuss the evolution of AI techniques for personalization. - Review the risks and opportunities technologies in the space. - Describe strategies and approaches for getting it right.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.