CDP: The importance of centralising customer data in a digital-first future

Presented by

Kenneth Goh, MarTech Solutions Director, Verticurl & Gerrard Te Brake, Senior Solutions Consultant, Tealium

About this talk

Everyday, enormous amounts of customer data are being collected by organisations. Having it all in one place, and gaining valuable insights from it, to make better decisions on how customers behave at each point in their journey is the key to success. All of this can be achieved with a Customer Data Platform (CDP). Have you heard of a CDP before and the value it brings? If not, that’s okay, that's where Verticurl and Tealium can help! In this webinar, you’ll learn: - What is a CDP - How CDPs can be leveraged through use cases - How to get started with a CDP (where to start, what questions to ask…) - And so much more! Sign up today to get all your questions answered to be well on your way to CDP success in 2020!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.