CDP vs DMP: Using your data in a smarter way

Memorable moments are the building blocks of relationships. They are what customers will remember and they will define how your brand is perceived. That’s why companies should be able to make the most out of these moments across all their channels. So, how do we do this? Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) can help capture, unify, and manage customer data. However, there is still a lot of confusion around how these technologies are different, and which solution is the right one for an organisation. This webinar will discuss ‘CDP vs DMP: Using your data in a smarter way’. In the first part, you’ll learn: - What is a DMP - The differences between a CDP and a DMP - How a CDP and DMP can work together to help creating a unique customer experience In the second part, our experts will answer all your questions in an interactive and agile fireside chat. Sign up today to participate in an engaging conversation on how CDP and DMP can empower your martech stack.