Reimagining Data and Technology Strategy for Marketing in Consumers’ Moments

The bar has never been higher for marketers – consumers demand engaging, relevant, and timely experiences, and have little tolerance for brands that can’t deliver. The disruption to marketing caused by empowered customers, constantly evolving technology, and new cultural hallmarks is undeniable, but more critically it creates a once-in-a-generation opportunity for the brands that successfully establish new approaches for understanding, orchestrating, and delivering customer experiences. This presentation will discuss how brands can capitalize on these trends to power complex customer journeys and meet sophisticated consumers’ expectations: •Marketing in moments: The shifting consumer marketing landscape and its impact on the discipline of marketing •Mastering the tools to succeed: Data, technology, and processes •A framework for planning customer centric data and technology strategies