The Third-Party Cookie Crumble: Building Up a First-Party Data Future

Before we know it third-party cookies will be phased-out! For many years we’ve relied on cookie-fueled data-driven campaigns. What are we going to do? What do we need to know? What does this mean for my organisation? How can we get our first-party data strategy more organised? - Are all valid questions you’re probably asking yourself. A dramatic change is upon us and now is the time to prepare for what’s coming next. So what can organisations do instead? How can organisations prepare for a life without third-party cookies? Allow our first-party data experts to help and inspire you with their insights and expertise, while guiding you through this confusing landscape and solving the problems you may be facing with the phase-out of third-party cookies, in an interactive and agile fireside chat. Taking place LIVE on Wednesday, 12th August at 2:00pm, a thought-provoking discussion on ‘The third-party cookie crumble: building up a first-party data future’. You will learn: - The current and known future state of the third-party cookie - The impact of this change on your current use cases - What steps your organisation should be taking now to address this impact - What technology and solutions are available to help you maximise the value of your first party data Register now to save your seat.