How To Get Personalisation Right

Personalisation has a powerful potential that can sometimes panic marketers. Do too little and you will not cut through the background noise. Go too far and your brand will come across as creepy or intrusive. Personalisation is not an all or nothing situation. It’s a complex balance that requires a robust strategy as well as the right tools and data to work in the first place. Get it right and your audiences will literally demand your brand. Having the right personalisation strategy in place can help you increase your revenue and your marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels. Set yourself up for success by joining our LIVE Virtual Event ‘How To Get Personalisation Right’, where we’ll discuss: - How personalisation can impact your business - Know what NOT to do - What you need to focus on - Steps to help you get on the right personalisation roadmap Our speakers will also answer all of your questions in an interactive and agile fireside chat. Sign up today to unlock the full potential of personalisation.