Choosing the right CDP: What to look out for to ensure success & boost revenue?

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Presented by

Kenneth Goh, Verticurl | Gerrard Te Brake, Tealium | Mark Van Den Haak, Tealium

About this talk

Finding the right CDP for your company is not as simple as it sounds. Besides, there are multiple options to choose from! A Customer Data Platform (CDP) can be a foundational technology to enable and accelerate different types of transformations. Done right, a CDP can be the hub of a company’s entire martech stack, helping orchestrate customer data, optimising the customer experience and meet or exceed the business goals swiftly. So how can you bring value to your brand and drive ROI with a CDP? It’s all about knowing what to look for when selecting a CDP and what makes the most business sense. Not sure how to pick the best one for your business? Let us show you and put you on the right track for CDP success. Join us at our LIVE webinar on ‘Choosing the right CDP: What to look out for to ensure success and boost revenue?’ We will discuss: - What is a CDP and why use one - The state of CDPs today - What type of data should you bring into your CDP - What are the key drivers to invest in a CDP Our experts will also answer all of your questions in a LIVE Q&A after the discussion. Sign up today to participate in an engaging conversation on how to choose the right CDP to achieve your business goals.
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.