How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies

Presented by

Chris Slovak, VP of Global Solutions Consulting, Tealium

About this talk

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences. You’ll learn: - How crumbling third-party cookies will affect your organization - How brands can equip their internal teams to manage the upcoming change - Tools that enable brands to become browser independent - Tips to understand how to best collect, store and use your data

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.