5 Principles of Dynamic Marketing: Creating Meaningful Experiences With Data

The power of data and personalization - understanding your customers "why"! See what today’s marketers need to know to establish powerful (or meaningful) differentiation through data-led, individualized experiences to drive growth. Proven strategies that include: • Why companies today must work through these key fundamentals of audience strategy to enable more relevant personalization to deliver incredible customer experiences • How data is the north star to digital transformation and growth • How leading companies are embracing 1st party, 2nd, and 3rd party data to power the customer experience through all stages of the funnel • Why the prerequisite for 2020 and beyond means adopting a personalization strategy that is data-led, cloud enabled and delivers individualized motivationally powered personal experiences, harmonized across customer touch points Heidi Bullock is Tealium's CMO. She is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently she was the CMO of Engagio and Group Vice President of Global Marketing at Marketo. Heidi is a frequent speaker and guest lecturer for B2B marketing.