Hi [[ session.user.profile.firstName ]]

The Best Kept Marketing Secret to Achieving Complete Customer Views

There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.

That’s why in the first webinar in our Guide to CDP Success series, our Sr Product Marketing Manager, Matt Parisi, will be explaining how a CDP can be your greatest competitive advantage.

Sign up to:

- See how you can create dynamic customer identities for better segmentation
- Discover how a CDP provides your entire tech stack with unified data in real time
- Understand why this technology is critical to your current and future success
Recorded Nov 5 2020 42 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Matt Parisi, Sr Product Marketing Manager
Presentation preview: The Best Kept Marketing Secret to Achieving Complete Customer Views
  • Channel
  • Channel profile
  • How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies Dec 17 2020 6:00 pm UTC 30 mins
    Chris Slovak, VP of Global Solutions Consulting, Tealium
    The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

    Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

    You’ll learn:

    - How crumbling third-party cookies will affect your organization
    - How brands can equip their internal teams to manage the upcoming change
    - Tools that enable brands to become browser independent
    - Tips to understand how to best collect, store and use your data
  • Enhance Personalization With Next Generation ML and AI Dec 14 2020 6:00 pm UTC 46 mins
    James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing Manager
    Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approaches could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
    - Discuss the evolution of AI techniques for personalization.
    - Review the risks and opportunities technologies in the space.
    - Describe strategies and approaches for getting it right.
  • It’s Time to Change Your Data Strategy Dec 10 2020 6:00 pm UTC 39 mins
    David Morris, RVP Solutions Consulting EMEA, Tealium and Matthew Berger, Content Strategist, Tealium
    With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

    Third-party data is quickly becoming second class.

    Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.
  • Using a CDP To Make The Most Of Your Customer Data Dec 7 2020 6:00 pm UTC 42 mins
    David Raab, Founder, CDP Institute
    Brands are looking to CDPs to help curate a meaningful and granular understanding of each of their customers in today’s current data explosion. Do you know what key questions to ask the CDP vendors you’re evaluating to ensure your organization is setup for first-party data management success?

    Join David Raab, Founder of the CDP Institute, for Part 2 of our CDP Workshop on April 14th as he walks you through how to:

    - Define and better understand your business requirements
    - Navigate through key questions and challenges
    - Identify the right CDP for you

    Q&A to follow.

    Join us for Part 1 of our CDP Workshop at 10am PT / 1pm PT to learn more about How Organizations Buy, Implement and Use Customer Data Platforms: https://bit.ly/2J2CyPN
  • From In-Person to Online: How a CDP Can Help Retailers in a Time of Change Dec 3 2020 6:00 pm UTC 42 mins
    Matt Parisi, Sr. Product Marketing Manager, Tealium & Jake Spencer, Product Marketing Manager @ Tealium
    How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help retailers
    - And much more!
  • How to Get More Out of Customer Data with Machine Learning Nov 30 2020 5:00 pm UTC 54 mins
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Back To The Future of Retail Fireside Chat Recorded: Nov 26 2020 35 mins
    Chakyl Camal, CEO, Panthera Technology Group & Hassan Seoud, Solutions Consultant, Tealium
    Do you know what the future of retail holds?

    Many changes have hit retail in this year’s whirlwind of unpredicted events!

    Some of these changes are here to stay, while others may continue to evolve, especially as digital transformation is playing a big role and e-commerce is almost certainly a must.

    So where do retailers go from here? Where do they begin and how can they know and better understand their customers in-store and online?

    By going BACK TO THE FUTURE OF RETAIL of course!

    Please join our speakers:
    - Chakyl Camal, CEO, Panthera Technology Group
    - Hassan Seoud, Solutions Consultant, Tealium

    For our latest virtual fireside chat - ‘Back to the Future of Retail‘ on Thursday, 26th November at 2:00pm AEDT.

    Get tips and advice to help you tackle where the retail industry is headed.

    Learn everything you need to know about customer data changing the shopping experience in 2020 and beyond!

    No time machine will help you here, be sure to register to save your spot!
  • How a CDP Can Help Financial Service Orgs in a Time of Uncertainty Recorded: Nov 24 2020 35 mins
    Heidi Bullock, CMO, Tealium & Jake Spencer, Product Marketing Manager, Tealium
    How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help
    - And much more!
  • Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life Recorded: Nov 19 2020 46 mins
    Jacob Spencer, Product Marketing Manager
    As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?

    Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life

    Discover how a CDP can help you take advantage of this digital spike with the ability to:

    - Find new customers without relying on third-party cookie tracking
    - Uphold and adjust privacy preferences with access to consent data in real time
    - Increase return on ad spend and click-through rates like the Utah Jazz!
  • Expert Tech Panel: Last Minute Secrets to Holiday Success for Retail Marketers Recorded: Nov 17 2020 57 mins
    Matt Parisi, Tealium, Dan Murray, Quantum Metric, Tom Litchford, Amazon Web Services, Magith Noohukhan, Braze
    This holiday retail season will be like never before. Customer expectations during this unique period require unique solutions. Shoppers expect a safe, trusted and convenient experience - but how do brands deliver on those expectations in a meaningful way?

    We’re teaming up with Amazon Web Services (AWS), Braze, and Quantum Metric to retail tech pros inside and top tips to thrive in this years digital surge

    Hear directly from a diverse group of retail experts as they reveal hidden secrets to success and learn how to:

    - Delight your customers with a personalized holiday experience
    - Automate customer engagement to achieve real-time insights
    - Leverage powerful use cases that prepare you for the digital surge
  • Solve my Problem Series - Foundations of Personalisation Recorded: Nov 10 2020 31 mins
    Ben Fettes, Co-founder and Head of Strategy, The Lumery and Kieran Smith, Senior Solutions Consultant, Tealium
    Back by popular demand, our personalisation experts are here to guide you through all the recent changes with the first-party data landscape.

    Last time we discussed delivering personalisation to customers at the right time and implementing a personalisation strategy for your customer’s journey in a scalable way.

    In this brand new Solve my Problem episode, we’re taking a step back and are here to help you with the ‘Foundations of Personalisation’.

    To manage an uncertain future, it’s all about setting the right foundations and the time to start doing that is now!

    So join us on 10th November at 2:00pm AEST, with our experts, Ben Fettes, Co-founder and Head of Strategy, The Lumery & Kieran Smith, Senior Solutions Consultant, Tealium.

    You will learn about:
    - Foundational personalisation 101
    - Identity as a strategy
    - Data driven decisions
    - Contextualisation based on lifecycle stage
    - Acting now versus starting later

    Be sure to come armed with questions for our experts to solve.

    It’s time to get your data in order for personalisation!

    Ben and Kieran have tons of experience helping and guiding customers with successful personalisation strategies and will be sharing their knowledge while answering your questions.

    Don’t miss out, register now!
  • The Best Kept Marketing Secret to Achieving Complete Customer Views Recorded: Nov 5 2020 42 mins
    Matt Parisi, Sr Product Marketing Manager
    There’s no question that Customer Data Platforms are changing the way organizations engage with their customers. Truth be told, if this tool is missing from your martech stack, you’re probably missing out on crucial customer insights.

    That’s why in the first webinar in our Guide to CDP Success series, our Sr Product Marketing Manager, Matt Parisi, will be explaining how a CDP can be your greatest competitive advantage.

    Sign up to:

    - See how you can create dynamic customer identities for better segmentation
    - Discover how a CDP provides your entire tech stack with unified data in real time
    - Understand why this technology is critical to your current and future success
  • Using Intent Data to Predict the Future in APAC Recorded: Oct 15 2020 45 mins
    Joseph McCarthy (BrightTALK), Will Griffith (Tealium) & Priscilla Lee (ServiceNow)
    As the market for intent data continues to grow dramatically, so do the possibilities for how we utilize these key engagement signals. With the scale of intent data expanding, we continue to see momentum in how intent is integrated within organizations, the speed at which we can act on surging signals, and the expansion of touchpoints.

    Join us for this engaging panel where industry leaders strive to address how to effectively and efficiently predict the future using intent data and it’s signals.

    Speakers:
    Moderator - Joseph McCarthy, Regional Sales Manager APAC, BrightTALK
    Will Griffith, VP & General Manager APJ, Tealium
    Priscilla Lee, Digital Marketing Manager, Demand Generation Programs, ServiceNow
  • 5 Principles of Dynamic Marketing: Creating Meaningful Experiences With Data Recorded: Oct 14 2020 25 mins
    Heidi Bullock, Tealium CMO
    The power of data and personalization - understanding your customers "why"!

    See what today’s marketers need to know to establish powerful (or meaningful) differentiation through data-led, individualized experiences to drive growth. Proven strategies that include:

    • Why companies today must work through these key fundamentals of audience strategy to enable more relevant personalization to deliver incredible customer experiences
    • How data is the north star to digital transformation and growth
    • How leading companies are embracing 1st party, 2nd, and 3rd party data to power the customer experience through all stages of the funnel
    • Why the prerequisite for 2020 and beyond means adopting a personalization strategy that is data-led, cloud enabled and delivers individualized motivationally powered personal experiences, harmonized across customer touch points

    Heidi Bullock is Tealium's CMO. She is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently she was the CMO of Engagio and Group Vice President of Global Marketing at Marketo. Heidi is a frequent speaker and guest lecturer for B2B marketing.
  • How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies Recorded: Sep 30 2020 31 mins
    Chris Slovak, VP of Global Solutions Consulting, Tealium
    The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

    Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

    You’ll learn:

    - How crumbling third-party cookies will affect your organization
    - How brands can equip their internal teams to manage the upcoming change
    - Tools that enable brands to become browser independent
    - Tips to understand how to best collect, store and use your data
  • Choosing the right CDP: What to look out for to ensure success & boost revenue? Recorded: Sep 30 2020 40 mins
    Kenneth Goh, Verticurl | Gerrard Te Brake, Tealium | Mark Van Den Haak, Tealium
    Finding the right CDP for your company is not as simple as it sounds. Besides, there are multiple options to choose from!

    A Customer Data Platform (CDP) can be a foundational technology to enable and accelerate different types of transformations. Done right, a CDP can be the hub of a company’s entire martech stack, helping orchestrate customer data, optimising the customer experience and meet or exceed the business goals swiftly.

    So how can you bring value to your brand and drive ROI with a CDP? It’s all about knowing what to look for when selecting a CDP and what makes the most business sense.

    Not sure how to pick the best one for your business? Let us show you and put you on the right track for CDP success. Join us at our LIVE webinar on ‘Choosing the right CDP: What to look out for to ensure success and boost revenue?’

    We will discuss:
    - What is a CDP and why use one
    - The state of CDPs today
    - What type of data should you bring into your CDP
    - What are the key drivers to invest in a CDP

    Our experts will also answer all of your questions in a LIVE Q&A after the discussion.

    Sign up today to participate in an engaging conversation on how to choose the right CDP to achieve your business goals.
  • Stack the deck: How to get best-of-breed martech to work in your favour Recorded: Sep 17 2020 46 mins
    Patrick Milburn, Mezzo Labs, Anthony Chan, Braze, Mark Van Den Haak, VP of Sales Tealium
    Is it possible to get hyper-personalised experiences at speed and scale?

    Is it safest to go to a single vendor for a big-bang marketing cloud solution?

    Or play the hand you’ve been dealt, and use best-of-breed to build your own marketing cloud?

    Join us for an action-packed live fireside chat, ‘Stack the Deck’, on Thursday, 17th September, 12PM SGT.

    Get all the insights from our industry expert speakers:
    - Patrick Milburn, MD Hong Kong & Singapore, Mezzo Labs
    - Anthony Chan, MD Partners and Growth APAC, Braze
    - Mark Van Den Haak, VP of Sales, Tealium

    The discussion will be fuelled with:
    - With so many CDP vendors out there, what does a CDP actually do?
    - What does Customer Experience cover?
    - Do we need a CDP for different customer lifecycle stages?
    - What does a best-of-breed messaging and lifecycle engagement solution look like?
    - What should I expect as the outcome of investing in best-of-breed messaging?

    Please bring along any questions you may have for a live Q&A after the discussion.

    Register now to save your seat.
  • How To Get Personalisation Right Recorded: Sep 2 2020 48 mins
    Patrick Milburn, Managing Director Hong Kong & Singapore, Mezzo Labs Mark Van Den Haak, VP of Sales Asia, Tealium
    Personalisation has a powerful potential that can sometimes panic marketers.

    Do too little and you will not cut through the background noise. Go too far and your brand will come across as creepy or intrusive.

    Personalisation is not an all or nothing situation. It’s a complex balance that requires a robust strategy as well as the right tools and data to work in the first place.

    Get it right and your audiences will literally demand your brand. Having the right personalisation strategy in place can help you increase your revenue and your marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels.

    Set yourself up for success by joining our LIVE Virtual Event ‘How To Get Personalisation Right’, where we’ll discuss:
    - How personalisation can impact your business
    - Know what NOT to do
    - What you need to focus on
    - Steps to help you get on the right personalisation roadmap

    Our speakers will also answer all of your questions in an interactive and agile fireside chat.

    Sign up today to unlock the full potential of personalisation.
  • A Summer Tech Sunrise: Creating a Colorful Customer Experience Recorded: Aug 13 2020 26 mins
    Jay Calavas, CIO, Tealium; Garin Hobbs, Director, Deal Strategy, Iterable
    Disjointed tools lead to a disjointed customer experience. Now more than ever, companies need to figure out how to unify their technology to keep their customers engaged and active.

    Luckily the emergence of two critical technologies—the customer data platform and the growth marketing platform— have given marketers the capabilities to truly be both customer-centric and data-driven.

    Join our presenters Jay Calavas, CIO, Tealium, and Garin Hobbs, Director, Deal Strategy, Iterable to learn:
    - The importance of marrying agile insights with agile engagement tools
    - How to take a best-of-breed approach while actually being customer, not technology, centric
    - The benefits of unifying technology to engage customers consistently across the full customer journey
  • The Third-Party Cookie Crumble: Building Up a First-Party Data Future Recorded: Aug 12 2020 31 mins
    Matt Bruty - Solution Architect, Digital Balance & Kieran Smith - Senior Solutions Consultant, Tealium
    Before we know it third-party cookies will be phased-out!

    For many years we’ve relied on cookie-fueled data-driven campaigns.

    What are we going to do? What do we need to know? What does this mean for my organisation? How can we get our first-party data strategy more organised? - Are all valid questions you’re probably asking yourself.

    A dramatic change is upon us and now is the time to prepare for what’s coming next.

    So what can organisations do instead? How can organisations prepare for a life without third-party cookies?

    Allow our first-party data experts to help and inspire you with their insights and expertise, while guiding you through this confusing landscape and solving the problems you may be facing with the phase-out of third-party cookies, in an interactive and agile fireside chat.

    Taking place LIVE on Wednesday, 12th August at 2:00pm, a thought-provoking discussion on ‘The third-party cookie crumble: building up a first-party data future’.

    You will learn:
    - The current and known future state of the third-party cookie
    - The impact of this change on your current use cases
    - What steps your organisation should be taking now to address this impact
    - What technology and solutions are available to help you maximise the value of your first party data

    Register now to save your seat.
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: The Best Kept Marketing Secret to Achieving Complete Customer Views
  • Live at: Nov 5 2020 6:00 pm
  • Presented by: Matt Parisi, Sr Product Marketing Manager
  • From:
Your email has been sent.
or close