Solve my Problem Series - Foundations of Personalisation

Presented by

Ben Fettes, Co-founder and Head of Strategy, The Lumery and Kieran Smith, Senior Solutions Consultant, Tealium

About this talk

Back by popular demand, our personalisation experts are here to guide you through all the recent changes with the first-party data landscape. Last time we discussed delivering personalisation to customers at the right time and implementing a personalisation strategy for your customer’s journey in a scalable way. In this brand new Solve my Problem episode, we’re taking a step back and are here to help you with the ‘Foundations of Personalisation’. To manage an uncertain future, it’s all about setting the right foundations and the time to start doing that is now! So join us on 10th November at 2:00pm AEST, with our experts, Ben Fettes, Co-founder and Head of Strategy, The Lumery & Kieran Smith, Senior Solutions Consultant, Tealium. You will learn about: - Foundational personalisation 101 - Identity as a strategy - Data driven decisions - Contextualisation based on lifecycle stage - Acting now versus starting later Be sure to come armed with questions for our experts to solve. It’s time to get your data in order for personalisation! Ben and Kieran have tons of experience helping and guiding customers with successful personalisation strategies and will be sharing their knowledge while answering your questions. Don’t miss out, register now!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.