Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life

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Presented by

Jacob Spencer, Product Marketing Manager

About this talk

As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers? Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life Discover how a CDP can help you take advantage of this digital spike with the ability to: - Find new customers without relying on third-party cookie tracking - Uphold and adjust privacy preferences with access to consent data in real time - Increase return on ad spend and click-through rates like the Utah Jazz!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.