Back To The Future of Retail Fireside Chat

Running an effective marketing machine requires expert organization and processes. The perfect harmony of people, process, and technology is at the heart of any successful marketing campaign. This special session will dig into the tools and tactics marketing experts are leveraging to manage their marketing plans and resources.

If 2020 taught marketers anything it's how to stay agile with your tech, processes and people so you can quickly adapt when things change. Join this session to learn how to build the best martech stack for your business so you can drive the best experiences possible for your customers!

The power of data and personalization - understanding your customers "why"!

See what today’s marketers need to know to establish powerful (or meaningful) differentiation through data-led, individualized experiences to drive growth. Proven strategies that include:

• Why companies today must work through these key fundamentals of audience strategy to enable more relevant personalization to deliver incredible customer experiences
• How data is the north star to digital transformation and growth
• How leading companies are embracing 1st party, 2nd, and 3rd party data to power the customer experience through all stages of the funnel
• Why the prerequisite for 2020 and beyond means adopting a personalization strategy that is data-led, cloud enabled and delivers individualized motivationally powered personal experiences, harmonized across customer touch points

Heidi Bullock is Tealium's CMO. She is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently she was the CMO of Engagio and Group Vice President of Global Marketing at Marketo. Heidi is a frequent speaker and guest lecturer for B2B marketing.

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

You’ll learn:

- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data

There’s no question that a Customer Data Platform (CDP) can be the MVP of your tech stack - that is, if you have the right people on your team and the right data. That’s why in this panel, we’re partnering up with consulting firm, Credera, to share tips to set you up for CDP success and maximize ROI!

Tune in to the third webinar in our Definitive Guide to CDPs series to get an outside firm and in-house perspective on common questions around starting your CDP project. We’ll discuss strategies for:

- Getting buy-in across your organization - including C-level
- Assembling an all-star CDP team and who should be team captain
- Deciding what data to include to knock your project out of the park

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data.

Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

You’ll learn:

- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data

Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approaches could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
- Discuss the evolution of AI techniques for personalization.
- Review the risks and opportunities technologies in the space.
- Describe strategies and approaches for getting it right.

With customer data increasingly driving the personalization strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app.

Third-party data is quickly becoming second class.

Join us as we discuss Shifting to First-Party Data for a Better Customer Experience.

The Telco industry is at a crossroads.

Customers, channels, content and competitors are all going digital, shaking up the entire industry. The digital transformation journey is fundamental to provide customer-centric services, improve efficiency, and add high-value margins by gradually moving from traditional services.

So, what is the next step for Telcos? How can they leverage personalisation to boost customer engagement, drive sales and increase customer retention?

Please join our speakers:
- Mainak Mukherjee, Head of Telco & Electronics -Business Insights, ADA
- Mark Van Den Haak, VP of Sales Asia, Tealium

At our latest virtual fireside chat ‘The Next-Gen Telco’ on Thursday, 10th December at 11:00am SGT.

As the industry continues to change rapidly, find out how telcos can take their customer engagement to the next level and build a strong omnichannel strategy with their customer data.

Be part of the Next-Gen Telco, register to save your spot!

Brands are looking to CDPs to help curate a meaningful and granular understanding of each of their customers in today’s current data explosion. Do you know what key questions to ask the CDP vendors you’re evaluating to ensure your organization is setup for first-party data management success?

Join David Raab, Founder of the CDP Institute, for Part 2 of our CDP Workshop on April 14th as he walks you through how to:

- Define and better understand your business requirements
- Navigate through key questions and challenges
- Identify the right CDP for you

Q&A to follow.

Join us for Part 1 of our CDP Workshop at 10am PT / 1pm PT to learn more about How Organizations Buy, Implement and Use Customer Data Platforms: https://bit.ly/2J2CyPN

How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

- Build trust in times of uncertainty
- Create a central source of trusted customer data for your decentralized workforce
- Double down on digital in times of lower foot traffic
- 4 ways Tealium can help retailers
- And much more!

The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

The webinar will cover:

- What challenges must companies solve to conquer the machine learning conundrum

- What capabilities are key to get real value from ML projects

- How a data supply chain approach supercharges ML results

- Learnings from developing ML-powered products

- Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!

Do you know what the future of retail holds?

Many changes have hit retail in this year’s whirlwind of unpredicted events!

Some of these changes are here to stay, while others may continue to evolve, especially as digital transformation is playing a big role and e-commerce is almost certainly a must.

So where do retailers go from here? Where do they begin and how can they know and better understand their customers in-store and online?

By going BACK TO THE FUTURE OF RETAIL of course!

Please join our speakers:
- Chakyl Camal, CEO, Panthera Technology Group
- Hassan Seoud, Solutions Consultant, Tealium

For our latest virtual fireside chat - ‘Back to the Future of Retail‘ on Thursday, 26th November at 2:00pm AEDT.

Get tips and advice to help you tackle where the retail industry is headed.

Learn everything you need to know about customer data changing the shopping experience in 2020 and beyond!

No time machine will help you here, be sure to register to save your spot!

How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

- Build trust in times of uncertainty
- Create a central source of trusted customer data for your decentralized workforce
- Double down on digital in times of lower foot traffic
- 4 ways Tealium can help
- And much more!

As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?

Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life

Discover how a CDP can help you take advantage of this digital spike with the ability to:

- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!