Expert Tips for Getting Buy-In on Your CDP and Staffing Your Dream Team

Presented by

Phil Lockhart, Greg Gough, Matt Parisi, Dustin Horning, and Richard Morrow

About this talk

There’s no question that a Customer Data Platform (CDP) can be the MVP of your tech stack - that is, if you have the right people on your team and the right data. That’s why in this panel, we’re partnering up with consulting firm, Credera, to share tips to set you up for CDP success and maximize ROI! Tune in to the third webinar in our Definitive Guide to CDPs series to get an outside firm and in-house perspective on common questions around starting your CDP project. We’ll discuss strategies for: - Getting buy-in across your organization - including C-level - Assembling an all-star CDP team and who should be team captain - Deciding what data to include to knock your project out of the park

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.