Name: How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies
Start: 2020-12-15T17:00:00Z
End: 2020-12-15T17:00:30.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Tealium’s Founder and CTO, Mike Anderson, and VP, Vertical Products, Jay Calavas, will discuss recent advancements and current trends in AI acceleration, in addition to the challenges businesses face during implementation. 

Tune in to explore how Tealium for AI can solve these challenges and take your AI initiatives to the next level through the power of consented, filtered, and enriched real-time data.

Future-Proof Your Business With Tealium for AI

Join Tealium’s Founder and CTO, Mike Anderson, and special guest, Editor of Chiefmartec and VP, Platform Ecosystem at HubSpot, Scott Brinker, for an exclusive deep dive into the philosophical journey of the martech space and the technologies accelerating its impact. Mike and Scott sit down to uncover the turning point for CDPs in the broader martech landscape and its impact on data compliance, AI, and more.

Moderated by Sav Khetan, Product Strategy at Tealium.

The Evolution & Future of CDPs with Scott Brinker and Tealium

In today's data-driven landscape, understanding customer preferences and behaviors is crucial for delivering personalized experiences and fostering true brand loyalty. 

Behold, zero-party data: a true competitive advantage for enterprises succeeding in a third-party cookieless and real-time-driven world. 

Hear live insights from Tealium and BlastX Consulting’s Brian McIntosh, Chief Consulting Officer, and Richard Morrow, Sr. Director, Martech Engineering and Innovation, about how zero-party data can accelerate CX and promote an enhanced, more privacy-centric data strategy for your business today.

Zero-Party Data for a Competitive Advantage

Harnessing the power of real-time data has become paramount for maximizing customer lifetime value.

Join the live discussion with Tealium and guest speaker, Rusty Warner, from research and advisory firm Forrester, about the transformative potential of real-time data and its pivotal role in shaping CX and driving strategic business outcomes.

- Real-time data benefits for business growth in 2024
- Adapting to customer expectations; in real-time
- Real-time's impact on customer lifetime value
- The power of a real-time CDP and flexible infrastructure
- Effective real-time data utilization with real-life use cases

Why Real-time Data Matters: Realizing True Customer Lifetime Value

Unlock Health hosts a discussion with Melissa Placzkowki, VP, Platform Compliance Security (Unlock Health), Kathleen Perry, Managing Director (Unlock Health), and special guest Nirmal Vemanna, Product Lead (Tealium), to deep-dive into recent developments around HIPAA compliance and how enterprises can better adopt privacy-centric data strategies.

Solved! Marketing Analytics and Campaign Privacy Compliance

Tealium recently released its fifth annual State of the CDP report, which highlighted findings around AI, real-time data, and how to remain agile in a cookieless world. 

Join Tealium's VP of Product Marketing, Phil Hollrah, and special guests, Arpit Choudhury, Founder of databeats, and Juan Mendoza, CEO of The MarTech Weekly, as they discuss key State of the CDP findings and the biggest marketing technology trends shaping 2024 and beyond.

The Transformative Power of MarTech: 2024 Trends

Bupa, a leading healthcare company, partnered with Tealium to enhance its customer experience through data-driven innovation. Hear from Marie-Louise Dalton, VP of Marketing and Jason Grubisic, CSM from Tealium on how our CDP streamlined data processes, leading to significant improvements in conversion rates and operational efficiency.

During the webinar, we will deep dive into the following key points including:
- Prioritising privacy across the data chain while leveraging AI for predictive analytics and real-time insights.
- Building consumer trust through personalised experiences and consent-based data usage.
- Designing a competitive data architecture and cultivating omnichannel CX excellence for differentiation and scalable growth.

Bupa redefines the future of customer-centric healthcare with Tealium CDP

AI initiatives are rapidly gaining traction. For models to be effective, the right data is required. Having a thoughtful strategy to collect data that is consented, filtered, and cross-enterprise in real time, is critical.

Drive AI Results with Trusted Data

Learn what makes Generative AI so powerful, how is it impacting us and how marketers can take advantage right now.

Harnessing the Power of AI

Join Tealium and Wheelhouse DMG for a deep dive on how organizations can achieve HIPAA-compliant data collection, management, and activation strategies in an ever-evolving privacy world. 

These experts will discuss the history of PII – from filing cabinets to going digital – and why having a deeper control of your data can lead to compliance success.

Securing HIPAA Compliance: PII in the Digital Era

Today’s consumers are constantly bombarded with messages and information. Capturing and keeping their attention requires a level of hyper-personalization that resonates with their unique preferences. Customer data platforms (CDPs) that collect and unify data in real time can arm marketers with the agility and responsiveness they need.

- Uncover how to better connect your data to better connect with your customers from Tealium CMO Heidi Bullock. You’ll find out how to:

- Deliver impactful experiences in the moment to improve conversions

- Optimize performance and spend on key ad platforms

- Ensure privacy is upheld throughout the journey

The Value of Hyper-Personalization: Instantly Capture Your Audience’s Attention

In this session, Tealium and Deloitte industry experts will:
- Share the main findings of the Deloitte Australia Privacy Index 2023, covering what consumers think and where organisations fall short.
- Explain the competitive advantages related to data rights and responsibilities.
- Describe how changing privacy laws affect the responsibilities of directors under the Corporations Act 2001 (Cth) and similar federal company laws in key APJ markets.
- Highlight the benefits of a data centre of excellence to effective data governance and data democratisation
- Showcase Tealium's Trusted Customer View release, including Consent Integrations.
- Illustrate how Tealium can promote privacy-led value realisation across the data supply chain

The Future of Trust: Resolving the Privacy-Profitability Paradox

Real-time data is crucial in today's fast-paced digital world, where businesses and organizations strive to make data-driven decisions quickly and efficiently. It’s about owning the moment and providing the help, the offer, and the information when it’s needed. But it's not always clear when real-time data activation is needed and the cost of not having access to real-time data.

It’s time to define (and demystify) real-time and what it means for your business. Join Tealium and Acceleration for a lively discussion on the headline-worthy topic, including a deep dive into:

- How real-time is defined and common misconceptions
- The rise of data warehouses and data at rest
- Key use cases for real-time data activation
- Emerging technology and where real-time fits in the mix

Owning the Moment: Unveiling the Truth Behind Real-time Data

As the digital marketing landscape continues to shift, companies are urgently seeking new ways to deliver personalized experiences to their audiences. Regulatory changes, the loss of third-party cookies, and the actions of walled gardens have created a sense of urgency in finding innovative solutions.

Join Tealium Identity Experts Matt Parisi and Josh Wolf for an informative discussion on Identity Resolution strategies, the data technology ecosystem, and how Customer Data Platforms (CDPs) and Identity Solutions works together to:

- Drive greater results from campaigns by increasing addressability
- Improve ad targeting while maintaining user privacy
- Realize operational efficiencies and cost savings
- Grow your audiences and improve performance (improve ROAS)
- Access richer customer views that provide more insights

Unlock the Power of Identity Solutions with a Customer Data Platform

Learn from Accenture and BlastX Consulting on the power of flexible consent enforcement frameworks in providing your customers with a relevant and optimized experience in exchange for their data, while strengthening trust in your business and loyalty to your brand.

Turning Consent into a Competitive Advantage

Hear directly from Uber on how to understand what a best in class future-proofing solution looks like, amidst the constantly evolving advertising landscape.

Harnessing the Power of Conversion APIs to Drive Impactful Results

Learn from ASICS and Wheelhouse DMG on the latest data privacy trends, evolving global regulations, and the impact they have on your customers, data strategy, and business.

Understanding the Changing Landscape of Global Privacy Regulations

See how Merkle is leveraging Identity Resolution solutions to enrich individual profiles to drive more intelligence for personalized experiences, the ability to cleanse data prior to ingestion, and enhanced addressability for targeting.

Leveraging Identity Resolution Solutions to Enrich Customer Profiles

Self-supervised machine learning, the next frontier in AI

Artificial Intelligence & Machine Learning: All to Know for a Successful 2021

Panel Discussion: Enabling Data Driven Supply Chains through Information Sharing

Tableau + COVID-19: Impactful Data Visualizations and Ethical Analytics

Defining the Data Economy: Data Production and Gathering

2021 Data & Analytics priorities for the CMO

How to Shape the Future of Analytics

Achieving a Single Source of Truth with Business Intelligence in Your Enterprise

Putting Big Data Self-Service Analytics in the hands of Business People

Panel Discussion: Expert Predictions - Trends in Big Data and Analytics in 2021

Bias in AI and Machine Learning Models

Customer Experience Focused Business Intelligence - Better with a CDP

Lessons from Massive Scale Growth – A case study in EdTech

The mosaic of platforms & services: System thinking in a customer insights era

Breaking Proof of Concept Cycle: Machine Learning from Idea to Production

Why “Where” is a Must Have for Data Science

Accelerating Analytics & ML in Financial Services in 2021 and Beyond

Achieving Ambitions: A Data Culture with Perpetual Learning

The 10 Vs of Big Data

Data Governance is Killing Your Business — Time to Fix It

Hulu: Driving Data Trust and Accessibility with Alation’s Data Catalog

Path to Brilliance: Building an Analytical Center of Excellence

Big Data: Tactics For Managing Legal Risks in the Operation & Sale of a Business

Six dimensions in data storytelling to transform insights into decisions

Rethinking Data Governance and Data Integration for a cloud-based digital world

Defining & Executing Your Data & AI Strategy: Best Practices & Lessons Learnt

5 A's to Big Data Success (Agility, Automation, Accessible, Accuracy, Adoption)

The rise of automated analytics and the demise of dashboards

Master Data, Master Data Management and MDM Implementation Patterns

Big Data and Analytics 2021: Trends and Outlook 2020

The loss of third-party cookies is rewriting the rules of digital marketing. Companies will have to rethink everything from ad spend and attribution to consumer privacy and measuring ROI. But not to worry – there are key ways to prepare for third-party cookie loss and it starts with first-party data. 

Join our VP of Global Solutions Consulting, Chris Slovak, to discover how switching to a first-party data strategy now will help you not only prepare for the loss of third-party cookies but also deliver more meaningful customer experiences.

You’ll learn:

- How crumbling third-party cookies will affect your organization
- How brands can equip their internal teams to manage the upcoming change
- Tools that enable brands to become browser independent
- Tips to understand how to best collect, store and use your data

How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies

Digital Marketing

Third-Party Cookies

Data Deprecation

Customer Experience

Customer Data

Digital Experience

Data Analytics

Privacy

Digital Advertising

First-Party Data

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How the ‘Cookie’ Crumbled: Preparing You for a Time Without Third-Party Cookies

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