5 Principles of Dynamic Marketing: Creating Meaningful Experiences With Data

Presented by

Heidi Bullock, Tealium CMO

About this talk

The power of data and personalization - understanding your customers "why"! See what today’s marketers need to know to establish powerful (or meaningful) differentiation through data-led, individualized experiences to drive growth. Proven strategies that include: • Why companies today must work through these key fundamentals of audience strategy to enable more relevant personalization to deliver incredible customer experiences • How data is the north star to digital transformation and growth • How leading companies are embracing 1st party, 2nd, and 3rd party data to power the customer experience through all stages of the funnel • Why the prerequisite for 2020 and beyond means adopting a personalization strategy that is data-led, cloud enabled and delivers individualized motivationally powered personal experiences, harmonized across customer touch points Heidi Bullock is Tealium's CMO. She is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Most recently she was the CMO of Engagio and Group Vice President of Global Marketing at Marketo. Heidi is a frequent speaker and guest lecturer for B2B marketing.

Related topics:

More from this channel

Upcoming talks (5)
On-demand talks (270)
Subscribers (62280)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.