Building a Best-in-Class MarTech Stack with Molekule

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Presented by

Jake Spencer, Director of Product Marketing at Tealium and Cezanne Huq, Senior Director of Growth at Molekule

About this talk

From 2012 to 2020 the landscape of martech has grown by over 5,000% according to chiefmartech.com. It’s no secret that marketers love their data and analytics tools but integrating critical customer data with your experience, advertising and analytics tools is a lot of work. Gartner recently found that marketing leaders are only leveraging 58% of their tech stack, leaving potential opportunities for engagement and analysis untapped. Why? A desire to use best-in-class tools but hurdles in getting those tools to work together. In this panel, we’re teaming up with Molekule’s Senior Director of Growth, Cezanne Huq, to talk about some of the strategies they relied on to build an integrated, best-in-class stack. We’ll also cover topics like: - How to measure the efficiency of your stack - Tips for maximizing tech stack ROI - Which pieces of your tech stack you should build vs buy
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.