How to Connect your Customer Data to Glean Powerful Analytics and Insights

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Presented by

Matt Gray, VP Global Partnerships at Tealium

About this talk

Customer data is plentiful these days as there are more things happening on digital than ever before. But even the most technologically savvy of brands are struggling with how to connect their data to truly be able to glean powerful metrics and insights they can take action on to provide better experiences. Join this session to learn: • How a solid data foundation will help you acquire, convert and retain loyal customers for life • Key ways to be able to put trust in your data so you can easily see impactful insights that helps you make important shifts • Why you will become the data hero at your organization after following these steps
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.