The Essential Components of Your MarTech Stack for 2021

Presented by

Jake Spencer, Product Marketing

About this talk

2020 was a transformative year with an extreme acceleration of digital business. Now that it’s 2021, it’s time to evaluate how to build and optimize the best tech stack to be successful in this new digital age. Join us for an informative discussion of the most critical components in your tech stack to connect with your customers, ensure data privacy, generate insights, and drive growth. You’ll also learn: - The anatomy of a marketing tech stack - Critical capabilities for 2021 - How to build a strong customer data foundation to optimize experiences

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.