Staying Agile and Adaptable in the Ever Changing Ad Ecosystem

Presented by

Francis Guinto, Asics Digital Inc; Emily Wilson, Facebook; Alyssa McDermott, Wunderman

About this talk

In this panel discussion from our annual Digital Virtualocity event with Facebook, Wunderman Thompson Data, ASICS and Tealium we discuss the changing ads ecosystem, and how they are dealing with the changing regulations, products, and consumer engagement trends. Hear first-hand tips and insights about how these companies are providing personalized experiences while navigating impending cookie loss.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.