Expert Tips to Help Retail Marketers Plan for the Holiday Season

Presented by

Matt Parisi, Tealium, Dan Murray, Quantum Metric, Tom Litchford, Amazon Web Services, Magith Noohukhan, Braze

About this talk

It's that time of the year again and retailers have already started preparing their strategy for another busy holiday shopping season. Given the digital surges last year, there is no slowing down in sight so retailers need to be ready for not only the influx of data coming their way, but also customer expectations in terms of personalization and privacy. But don't worry – we're here to help! In this panel, we sat down with Amazon Web Services (AWS), Braze, and Quantum Metric to discuss their top tips for holiday retail success. Hear directly from a diverse group of retail experts as they reveal hidden secrets to success and learn how to: - Delight your customers with a personalized holiday experience - Automate customer engagement to achieve real-time insights - Leverage powerful use cases that prepare you for the digital surge **This webinar was recorded in November 2020.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.