Greater Marketing Accuracy Using Artificial Intelligence

Presented by

Morgan Cantrell (BrightTALK), Oz Etzioni (Clich), Matt Parisi (Tealium)

About this talk

The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization. Our panel of experts will discuss: - What humans should do and what AI should do - The most valuable use cases for AI in marketing - Common challenges implementing AI - What to expect from vendors in the future Speakers: Morgan Cantrell, Vice President, Marketing & Regional Managing Director, North America, (Moderator) Oz Etzioni, CEO, Clinch Matt Parisi, Director, Product Marketing, Tealium

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.