How Advertisers Need to Prepare for Life After the Third-Party Cookie in 2023

Presented by

Jacob Spencer, Director of Product Marketing, Tealium

About this talk

2023 and a world without third-party cookies will be here before we know it so it's crucial advertisers and digital marketers pivot and prepare now to ensure they're ready for what the future holds. Join this lively session to learn: - The future of the advertising ecosystem - How the future can impact your planning today - Key ways to stay a step ahead on future-proofing your advertising efforts

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.