Google + Tealium: How to Pave a Path to Privacy-Centric Advertising

Presented by

Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium

About this talk

When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead, Namrata Chakrabarti and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem. Tune in to this lively discussion and learn how to: - Future-proof your advertising measurement by reducing reliance on third-party cookies - Recover conversions not observed today due to industry limiting factors to improve conversion measurement - Leverage first-party data to understand the entire spectrum of customer data in your advertising

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.