How Tealium + Braze Drive Personalised Cross-Channel Experiences for Top Brands

Presented by

Magith Noohukhan, Customer Engagement Evangelist at Braze, and Matt Parisi, Director of Product Marketing at Tealium

About this talk

When powerful tech comes together, your brand becomes truly unstoppable. And creating personalised omnichannel experiences for customers who are everywhere can become your brand's differentiator. That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to: - Power personalisation leveraging hard-to-get data sources - Improve customer retention with better insights into lifetime customer behaviour - Create intelligent omnichannel experiences with tools that engage customers at the right moment

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.