6 Proven Use Cases for Increasing Loyalty and Retention

Presented by

James Burnham, Digital Strategist at Tealium

About this talk

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship. Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for: - Reducing churn by driving proactive advertising for high risk customers - Increasing engagement with customers who are most likely to purchase - Using predictive insights to fuel loyalty campaigns

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.