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6 Proven Use Cases for Increasing Loyalty and Retention

Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

- Reducing churn by driving proactive advertising for high risk customers
- Increasing engagement with customers who are most likely to purchase
- Using predictive insights to fuel loyalty campaigns
Recorded Sep 16 2021 28 mins
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Presented by
James Burnham, Digital Strategist at Tealium
Presentation preview: 6 Proven Use Cases for Increasing Loyalty and Retention
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  • What’s Next for Advertisers After 2023? How to Succeed In A Cookieless World Nov 19 2021 5:00 pm UTC 48 mins
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    Session 5 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    Now that you’ve gone from the basics to best practices for advertising and analytics in a cookieless world let’s talk about what’s next. While 2023 may be at the forefront of your conversations today, more changes will continue to pop up.

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    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
    Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium
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    David Raab from the CDPI, and Allan Rogers, Matt Parisi, and Ted Sfikas from Tealium
    When it comes to evaluating a Customer Data Platform (CDP), companies oftentimes must ask the most critical question: can we build this ourselves in house? The answer is not a simple yes or no, rather a discussion around time, cost, and the components of a CDP your team deems most important.

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  • 6 Proven Use Cases for Increasing Loyalty and Retention Recorded: Sep 16 2021 28 mins
    James Burnham, Digital Strategist at Tealium
    Customer data is the key ingredient to driving loyalty and retention. Why? Because you can only proactively identify and target high-risk and high-value customers when you have a complete and accurate picture of your relationship.

    Hear Digital Strategist, James Burnham share ways to create digital experiences that keep your customers coming back for seconds. He also shares tips for:

    - Reducing churn by driving proactive advertising for high risk customers
    - Increasing engagement with customers who are most likely to purchase
    - Using predictive insights to fuel loyalty campaigns
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    That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to:

    - Power personalisation leveraging hard-to-get data sources
    - Improve customer retention with better insights into lifetime customer behaviour
    - Create intelligent omnichannel experiences with tools that engage customers at the right moment
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    Tune in for a lively discussion around topics like:

    - The presence of a first-party data strategy post third-party cookies
    - Ways to enhance your data collection and storage to enable real-time activation
    - How to optimise your tech stack to improve data access
  • Google + Tealium: How to Pave a Path to Privacy-Centric Advertising Recorded: Aug 25 2021 47 mins
    Namrata Chakrabarti, Conversion Measurement Product Lead, Google + Jake Spencer, Director of Product Marketing, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why we’re teaming up with Google's Conversion Measurement Product Lead, Namrata Chakrabarti and Tealium’s Director of Product Marketing, Jake Spencer, to showcase how Google + Tealium can help you stay agile and successful in the changing ad ecosystem.

    Tune in to this lively discussion and learn how to:

    - Future-proof your advertising measurement by reducing reliance on third-party cookies
    - Recover conversions not observed today due to industry limiting factors to improve conversion measurement
    - Leverage first-party data to understand the entire spectrum of customer data in your advertising
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    The ability to target the right audience or analyze numerous data sources has become a must when running a successful marketing strategy. Artificial Intelligence has emerged as a solution to streamline these efforts and has given companies the ability to understand the consumer, build better content, and focus on personalization. Our panel of experts will discuss:
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    - The most valuable use cases for AI in marketing
    - Common challenges implementing AI
    - What to expect from vendors in the future

    Speakers:
    Morgan Cantrell, Vice President, Marketing & Regional Managing Director, North America, (Moderator)
    Oz Etzioni, CEO, Clinch
    Matt Parisi, Director, Product Marketing, Tealium
  • Supercharging Customer Data with AI & ML To Power Predictive Insights Recorded: Aug 11 2021 33 mins
    Dave Lucas, Sr Director of Product, Matt Parisi, Director of Product Marketing & Richard Morrow, Director, Customer Success
    The field of Machine Learning (ML) is not new, yet marketers are still discovering new ways to apply ML methods on their large, complex and expanding data sets. Demand for data science talent continues to grow, but the problems of collecting and normalizing clean, meaningful data for machine learning are snowballing faster than most firms can respond.
  • How Tealium + Braze Drive Personalized Cross-Channel Experiences for Top Brands Recorded: Aug 10 2021 41 mins
    Magith Noohukhan, Customer Engagement Evangelist at Braze, and Matt Parisi, Director of Product Marketing at Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. And creating personalized omnichannel experiences for customers who are everywhere can become your brand's differentiator.

    That’s why Tealium + Braze are joining forces to show how industry leading brands are creating the multichannel moments that matter most. Join Tealium’s Director of Product Marketing, Matt Parisi, and Braze’s Customer Engagement Evangelist, Magith Noohukhan, to learn how to:

    - Power personalization leveraging hard-to-get data sources
    - Improve customer retention with better insights into lifetime customer behavior
    - Create intelligent omnichannel experiences with tools that engage customers at the right moment
  • Navigating Key Challenges in the Customer Data Landscape with Tealium + AWS Recorded: Aug 4 2021 48 mins
    Lisa Fairbanks, Global Head, Customer Experience Solutions, AWS + Travis Cameron, Regional VP Strategic Partnerships, Tealium
    When powerful tech comes together, your brand becomes truly unstoppable. That’s why in the first session in our partner summer series, we’re sitting down with Lisa Fairbanks, the Global Head of Customer Experience Solutions at AWS, to discuss how Tealium and AWS can help you solve key challenges and navigate recurring trends in the customer data landscape.

    Tune in for a lively discussion around topics like:

    - The presence of a first-party data strategy post third-party cookies
    - Ways to enhance your data collection and storage to enable real-time activation
    - How to optimize your tech stack to improve data access
  • Next Level Customer Insights: Using a CDP for NPS, ML, Omnichannel and more! Recorded: Jul 21 2021 29 mins
    Ben Thompson, Director, Analytics And Tag Management, Bluestem and Matt Parisi, Director, Product Marketing, Tealium
    Join Ben Thomspon from multi-brand retailer Bluestem Brands to talk about using customer data for revenue-driven initiatives that improve NPS. As a longtime Tealium user, Ben will discuss how Bluestem has grown their use of the Tealium Customer Data Hub with AudienceStream becoming an integral hub for digital operations and now adding ML capabilities with Predict ML.

    **This session is a replay from our annual Digital Virtualocity event. To see more sessions from the event, hit the link in the attachments**
  • What’s Next for Advertisers After 2023? Masterclass Recap Recorded: Jul 15 2021 48 mins
    Tealium Masterclass Speakers
    Session 5 of our Masterclass Series: Preparing for Life Beyond the Third-Party Cookie

    Now that you’ve gone from the basics to best practices for advertising and analytics in a cookieless world let’s talk about what’s next. While 2023 may be at the forefront of your conversations today, more changes will continue to pop up.

    Join this session to be a part of an engaging conversation around:

    - The future of the advertising ecosystem
    - How the future can impact your planning today
    - How to get a step ahead on future-proofing your advertising efforts
Powering real-time customer engagement
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

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  • Title: 6 Proven Use Cases for Increasing Loyalty and Retention
  • Live at: Sep 16 2021 5:00 pm
  • Presented by: James Burnham, Digital Strategist at Tealium
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