The Road To Retention: Customer Lifecycle That Lives On

Presented by

Morgan Cantrell | Michael Collins | Ted Sfikas

About this talk

It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue. In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss: - How to identify your buyers’ needs throughout every stage of the customer journey - Prioritizing buyer satisfaction at every stage - Top retention initiatives that are proven to work time and time again Presenters: Morgan Cantrell, VP & Managing Director, BrightTALK Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.