How to Optimize the Nurture Phase of B2B Customer Journeys

Presented by

Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium

About this talk

B2B Marketers have a huge challenge ahead of them when it comes to acquiring, nurturing and converting buyers while creating loyal customers for life. Join this lively, interactive session to learn the 3 key ways B2B marketers can create robust nurture campaigns while creating a single customer view!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.