Name: How to Optimize the Nurture Phase of B2B Customer Journeys
Start: 2021-10-20T17:00:00Z
End: 2021-10-20T17:00:45.000Z
Location: BrightTALK
Rating: 5

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.

Contact centers are under pressure: customers expect fast, personalized help, agents are stuck switching between systems, and marketers often can’t see (or use) what happens during these interactions. At the same time, AI and automation are rapidly reshaping how service is delivered.

In this fireside chat, leaders from Amazon, Tealium, and Slalom will share how brands can use unified first-party data to modernize the contact center and deliver exceptional customer experiences while improving efficiency and reducing operational costs.

We’ll explore:
- The biggest challenges contact centers face today – long handle times, fragmented data, and inconsistent experiences across channels

- How to combine Tealium’s real-time customer data with Amazon Connect to power smarter routing, agent assist, and AI agents

- Ways to use a company’s first-party data and contact center signals together (e.g., click-to-call for high-intent visitors, deflecting low-value calls, and feeding call outcomes back into your customer data model) to better serve customers

- Practical implementation patterns from Slalom – how to design the architecture, implement the right solution, and operationalize it across CX, marketing, and data teams to deliver value to your company and your customers

- How to start small, scale responsibly, and ensure CDP- and Connect-powered experiences translate into real improvements in agent efficiency, customer satisfaction, and operational performance.

This session is ideal for CX and contact center leaders, marketing and digital teams, and data/IT stakeholders who want to turn their contact center into a connected, AI-ready engagement channel.

How Amazon, Tealium, and Slalom Activate First-Party Data to Power the Modern Contact Center

In today’s data-driven world, every decision, customer interaction, and innovation depends on how effectively you harness your data.

But too often, data lives in silos — disconnected, incomplete, and underutilized.

It’s time to turn that challenge into your competitive advantage.

Tealium has been recognised as a “One to Watch” in Snowflake’s 2026 Modern Marketing Data Stack Report. Don’t miss your opportunity to see how these platforms work together to transform your data into actionable insights.

Tealium + Snowflake: Better Together

Many teams want real-time mobile data — without adding another SDK to maintain. In this session, Christina Shell, Senior Solutions Consultant, shows how Tealium enables you to capture and activate mobile data using secure APIs, backend routing, or your cloud data warehouse — all without embedding SDKs.

You’ll learn how to:

- Stream mobile events directly to Tealium’s EventStream using our Collect HTTP API

- Route data through your own backend for validation, enrichment, or rate limiting

- Leverage Snowflake, Databricks, or BigQuery for governed enrichment and activation

- Balance sub-second activation speed with engineering control and compliance

Whether you’re an engineer, architect, or marketing leader, you’ll see how Tealium’s composable architecture delivers real-time engagement without sacrificing performance, governance, or agility.

Real-time Mobile Data Collection Beyond the SDK

Collecting mobile app data doesn’t have to mean embedding yet another SDK. In this 15-minute session, we’ll show how Tealium enables teams to capture rich, real-time mobile data — without the added SDK weight or latency risk.
You’ll see how Tealium’s architecture gives you the flexibility to:
Stream mobile data directly from your app to your data cloud — no SDK required


Reduce app size and release cycle dependencies


Maintain governance and control while staying agile across development teams


Scale effortlessly across platforms and environments
Whether you’re an engineer optimizing app performance or a marketer seeking faster activation, you’ll see how Tealium’s lightweight, composable architecture simplifies mobile data collection — without compromise.
Who should attend:
Mobile developers, data engineers, and digital teams seeking more flexible and efficient approaches to in-app data collection.

Learn how FanDuel - in partnership with Zion & Zion - built a data-driven foundation for advanced analytics and ML to unify siloed data sources into a single cloud-based data warehouse. FanDuel moved beyond basic reporting and embraced ML models to predict viewer preferences, personalize UX and inform decisions. These ML insights activated in Tealium’s CDP enabled smarter segmentation and ROI growth.

From Data Foundations to ML-Driven Personalization: Transforming the Sports Streaming Experience

Join Tealium's CEO, Jeff Lunsford, as he kicks off Digital Velocity, dives into the AI & Data on the Digital Frontier and shares Tealium’s customer data innovation.

Digital Velocity’s Greatest Global Hits Kickoff

In this session, Saul Lopes, Head of Customer Marketing & Engagement at Compare The Market, shares the transformative journey of building a customer-centric culture from accelerated feedback loops and advanced testing culture - to better serve customers. As Saul delves into strategies for aligning purpose, people, and processes, discover how empowering both teams and customers unlocks customer satisfaction and business growth driving 80% of revenue with the CDP in just 6 months.

From Complexity to Simples: Building a Winning Customer-Centric Culture

AI is full of promise, but how do we move beyond the hype to real, meaningful outcomes? In this session, James O´Keefe explores how L&G, in partnership with Tealium, is navigating AI – leveraging automation for efficiency, unlocking real-time personalisation, and tackling the complexities of customer engagement. From streamlining data to making sense of chaos, L&G breaks down how a strategic, domain-driven approach turns AI into a powerful force for smarter, more seamless and human-centred experiences.

From Hype to Hope: Turning AI’s Promise into Human-Centered Impact

In a world where “the big fish used to eat the small fish – now, the fast fish eats the slow fish”, agility is the ultimate advantage. As digital marketing accelerates, brands must adapt quickly to stay ahead. Join Twinset, the Italian fashion brand with 170+ stores, to discover how they are redefining omnichannel marketing in an AI-powered, data-driven era. Learn why speed is the new competitive edge – from technology and operations to customer experience – and how being fast, not just big, is shaping the future of retail.

In an Era Where Fast Fish Eat Slow Fish, Is Your Brand Keeping Up?

Discover how one of Britain's oldest institutions leveraged Tealium’s Moments IQ to transform their guest checkout experience and digital engagement strategy. Learn how Royal Mail implemented cost-effective testing to deliver personalised experiences without lengthy development cycles. 

This session demonstrates how even the most complex enterprises can break free from traditional constraints to drive innovation. Johnathan will share how rapid experimentation has led to enhanced customer engagement and concrete ROI – all while maintaining brand consistency and regulatory compliance.

Delivering Agile Innovation: Royal Mail's First-Class Experiment in Customer Consent & Retention

Join Ryan Rohrman, CEO of Rohrman Auto Group and Patrick Crosby, Alliance Lead from Snowflake as they explore how integrating a real-time CDP with Snowflake Cloud Data Warehouse unlocks new possibilities for data-driven decision-making. Discover how real-time data collection and activation enable better customer insights and analytics to jumpstart sales and marketing efforts.

How a Real-Time CDP and Your Data Warehouse Can Drive More Sales

In an evolving digital landscape defined by regulatory changes and shifting technologies, marketers face growing challenges in delivering impactful, personalized campaigns. Join industry experts from Four Season, Pinterest, and Snap as they share how to overcome these hurdles with turnkey adoption of the Conversions API (CAPI). 

Discover how Tealium's platform enables secure, efficient CAPI implementation while driving improved personalization and media performance. Learn how strategic partnerships with trusted platforms are helping brands navigate complexity, achieve measurable results, and stay ahead in a privacy-first world.

Featuring:
Dylan Draper - Manager, Marketing Technology, Four Seasons
Jen Farruggio - Global Business Development Lead, Pinterest
Sheila Bhardwaj - Revenue Product Partnerships, Snap
Matt Gray - VP, Global Partnerships, Tealium

Tips for Improving your Marketing Attribution, Targeting, and Performance Initiatives with the Conversions API

Invoca, Tealium, and DIRECTV held an ideation session last year that took this long-standing shared customer relationship to the next level. By working together to educate stakeholders from across the business about the technologies available to them increased adoption rates and value driven by the platforms exponentially. The result? A 12-month innovation plan to drive business value across six different teams.

How to Take a Use Case from Ideation to Activation

In a world where telco offerings are becoming increasingly commoditised, the next wave of competitive advantage lies in the intelligent use of data and AI. This session unpacks how Spark New Zealand combined Tealium’s real-time data capabilities with Kapello— Spark’s AI-powered decisioning engine—to activate first-party data at scale, enhance customer experience, and unlock new growth opportunities.

Featuring:
Travena Addenbroke - Marketing Transformation & Gen Ai Lead, Spark New Zealand
Scott Kempster - MarTech Chapter Lead, Spark New Zealand

AI-Powered, Data-Driven: How Spark NZ Is Transforming Customer Decisioning with Kapello and Tealium

As the travel industry rebounds in a post-COVID world, Cathay Pacific is taking flight with a renewed focus on customer experience, loyalty, and retention. In this keynote, discover how one of Asia’s most iconic airlines is leveraging its Customer Data Platform (CDP) in partnership with Tealium to transform the way it connects with travelers across every touchpoint.

From building a best-in-class Center of Excellence to empower cross-functional teams with actionable insights, to testing and experimenting at scale, Cathay Pacific is redefining what modern customer engagement looks like. Hear how they’re using data and AI to power intelligent chatbots, optimise omnichannel interactions, and create more meaningful, personalised journeys that keep travellers coming back.

Flying Smarter: How Cathay is Innovating Customer Experience, Loyalty & Retention

In a rapidly evolving digital landscape, mastering the complexities of data collection and analysis is critical for success. Join industry pioneers Kevin Wysocki, Scotty Hagen, and Ben Thompson as they unveil cutting-edge strategies for leveraging Tealium and advanced MarTech solutions.

Featuring:
Ben Thompson - Senior Director, Analytics & Data Products, Bluestem
Kevin Wysocki - Chief Executive Officer, Sentinel Insights
Erin Ankeny - Executive Vice President, Sentinel Insights
Scotty Hagan - Founder, Project 3 Consulting

CDP and Data Strategy: Create Savings, Engage Customers, and Power an Enterprise Data Utopia

The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it - let alone scale a systematic, unified approach to business growth.

This session will peel back the layers of alignment to break down the myths that are likely holding many marketing and sales teams back. We’ve gathered industry experts to chat through practical tips for building alignment through every layer of your organization and we’ll even workshop solutions to common scenarios that can drive misalignment.

Featuring:
Olivia Dassler, Director of Marketing Programs, BrightTALK
Amisha Gandhi, SVP, Marketing, Tipalti
Doug Olender, SVP, Sales Strategy, Development, and Enablement, TechTarget
Allison Davis, Senior Manager, Demand Generation & Marketing Ops, Acrolinx

Misalignment Myths: How Marketing and Sales Teams Can Learn to Win Together

Even with a clear TAM and an excellent ICP in hand, Marketers face significant challenges in turning prospects into opportunities. So in the face of nearly insatiable pipelines, it’s no wonder that many turn to increasing lead volumes as their go-to approach for ‘feeding the beast.’ And yet these higher volumes can easily have multiple side effects that seriously undermine desired business outcomes. In fact, your lead management processes can actually kill much of your potential ROI.

In this webinar, we will identify common ROI-killing breakpoints in the lead generation lifecycle and then show how, together, a combination of better data and intelligent automation can dramatically improve opportunity creation and revenue yields. You’ll learn how to address:
- Nurtures that go nowhere because you lack either the insight or the resources (or both) necessary to segment and correspond with prospects in a timely and relevant fashion. 
- False negatives of many kinds that dead-end both real MQLs and often whole accounts where the demand is real but the process fails. 
- Opportunities left un-pursued at all because of major gaps in what Marketing can deliver and what Sales is able to understand as ‘gold’.

Featuring:
John Steinert, CMO, TechTarget
Sonny Dasgupta, Head of Product Marketing, Conversica

Beware of ROI Killers: Boost Lead Generation With Intelligent Automation

You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong?  More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.

Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK and  as he offers practical advice on how to optimize content to drive more results with your audience. 

Topics will include:
- Why value-adding content never gets old 
- The right metrics to be monitoring for key stages of the promotion cycle 
- Tactics to grab your audience’s attention and keep it 
- Practical advice for optimizing webinars, virtual events and text-based formats

The Proof is in the Data: Strategies For Refreshing and Repurposing Your Content

In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.

Featuring:
David Pitta, CMO, BrightTALK
Tanya Dracolakis, Director, Marketing & Sales Operations, BrightTALK
Grant Grigorian, B2B Marketing Analytics Consultant, SignalOn

Measuring the Impact of Marketing Investments to Drive ROI

The phrase ‘marketing and sales alignment’ is tossed around frequently in the B2B tech world. Everyone seems to agree that alignment is essential but few know how to achieve it - let alone scale a systematic, unified approach to business growth.

This session will peel back the layers of alignment to break down the myths that are likely holding many marketing and sales teams back. We’ve gathered industry experts to chat through practical tips for building alignment through every layer of your organization and we’ll even workshop solutions to common scenarios that can drive misalignment. 

Featuring:
Olivia Dassler, Director of Marketing Programs, BrightTALK
Amisha Gandhi, SVP, Marketing, Tipalti
Doug Olender, SVP, Sales Strategy, Development, and Enablement, TechTarget
Allison Davis, Senior Manager, Demand Generation & Marketing Ops, Acrolinx

You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong?  More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing.Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK and as he offers practical advice on how to optimize content to drive more results with your audience. 

Topics will include:
Why value-adding content never gets old 
The right metrics to be monitoring for key stages of the promotion cycle 
Tactics to grab your audience’s attention and keep it 
Practical advice for optimizing webinars, virtual events and text-based formats 

Featuring:
Nick Markwith, Senior Director, Revenue Operations, BrightTALK

In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.

Featuring:
David Pitta, CMO, BrightTALK
Tanya Dracolakis, Director, Marketing & Sales Operations, BrightTALK
Grant Grigorian, B2B Marketing Analytics Consultant (SignalOn)

74% of professionals expect to attend virtual events at the same or higher rates in the future, according to the 2021 BrightTALK Benchmarks Report. This positions companies looking to capitalize on our fully-digital landscape squarely in the midst of a virtual event gold rush. Join us to explore how global brands rely on virtual events to fill their sales pipeline and what they’re doing now to prepare their event strategies for the future.

Featuring:
Jeff Kunken, Senior Director, Creative Accounts, BrightTALK
Jill Kunkes, Senior Sales Executive, Growth, Team Lead, BrightTALK
Rachana Patel, Senior Sales Executive, Growth, BrightTALK
Roma Patel, Customer Marketing Manager, BrightTALK

Future-Proofing Your Global Event Strategy

Remember that last email you sent your prospect? It’s one of 40 that the average enterprise technology buyer received from a vendor in the last week. And do you recall the last time tried to phone a prospect? It was one of 8 unsolicited weekly calls from a tech provider. It’s time to take the guesswork out of who to target and ensure your outreach stands out in an ever-more crowded marketplace. Intent data is giving B2B marketers and sales professionals a leg up. The way in which intent becomes part of everyday processes and the ability to leverage it wisely is a hallmark of today’s most successful B2B organizations. 

In this session you’ll see practical examples of how intent data is propelling marketing and sales activity. Three B2B technology industry leaders from TechTarget will arm you with easy-to-adopt tactics to transform how you engage with your prospects, resulting in more efficient pipeline creation and increased deal velocity.

Featuring:
Jon Panker, Managing Director, TechTarget
Romi Seher, Senior Client Consulting Manager, TechTarget
Tanmai Praanav, Senior Account Director, TechTarget

Engaging B2B Buyers in the Era of Intent

Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtual events in 2021 than in year’s past. What’s our small team’s secret? The proof is in the process.

Join us as we demonstrate the webinar planning and execution best practices you need to create and run your content production engine at scale. We’ll give you our team’s framework to set you up for success and prepare your team to capitalize on opportunities as they arise. Plus, we’ll detail actionable tricks to make planning your own relevant and engaging webinars as easy as possible.

Featuring:
Olivia Dassler, Director of Marketing Programs, BrightTALK
Kate Jacobsen, Marketing Programs Manager, BrightTALK

The Ultimate Webinar Workflow: Plan. Execute. Measure. Scale.

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. To even begin a real buyer’s journey, they’ve got to be experiencing a big enough issue that it’s worth the effort. And they’ve got to be solving a big enough problem that it’s worth the resources of everyone involved. That’s the reality that you’re selling into – the difficult buying team work necessary to move from a big problem to a successful solution. By helping buyers move through this process, great content accelerates it and increases your chances of winning. So what exactly is that content? Why do most organizations struggle to produce it? And how can your team do better?

In this webinar, John McNight, EVP at TechTarget’s Enterprise Strategy Group (ESG), will help you better understand and navigate the needs and challenges surrounding creating the content you need to win. He’ll cover the organization issues you face, the essential elements of the content itself, and the operationalization of a content engine that can better deliver for your prospects and your company.

What is Great Content for Buyers and Why’s it So Hard?

Customer acquisition and growth is hard work. Marketing leaders (and their teams) are surrounded by an echo “more, more, more” shouted from CEOs, CROs, Sales, and SDRs. But what do you do when you’ve tapped out your own reach? 

On the surface, the shift from building to buying demand shouldn’t be hard. It’s often easier to write a check and put the work on trusted vendors. But every seasoned marketer who’s made a bad investment decision knows, scaling through customer acquisition investments requires intentional effort.  And for those who haven’t properly built their own engagement engine first, buying demand can be disastrous. 

Join John and David, as they unpack their 20+ years of experience making build or buy decisions while crafting engagement engines at scale. 

They will share: 
- What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate)
- What are the (5) key ingredients to properly building your own engine
- What’s the impact of passive vs active participation in buying engagement from audience networks
- What’s critical in choosing trusted partners to scale through a buy strategy

Presenters:
David Pitta, CMO, BrightTALK 
John Steinert, CMO, TechTarget

Bigger, Faster, Better: Considerations for Scaling Up your own Engagement Engine

Customer acquisition and growth is hard work. Marketing leaders (and their teams) are surrounded by an echo “more, more, more” shouted from CEOs, CROs, Sales, and SDRs. But what do you do when you’ve tapped out your own reach? 

On the surface, the shift from building to buying demand shouldn’t be hard. It’s often easier to write a check and put the work on trusted vendors. But every seasoned marketer who’s made a bad investment decision knows, scaling through customer acquisition investments requires intentional effort.  And for those who haven’t properly built their own engagement engine first, buying demand can be disastrous. 

Join John and David, as they unpack their 20+ years of experience making build or buy decisions while crafting engagement engines at scale. 

They will share: 
- What can we learn from large-scaled audience engagement networks (what do they do well and how can we emulate)
- What are the (5) key ingredients to properly building your own engine
- What’s the impact of passive vs active participation in buying engagement from audience networks
- What’s critical in choosing trusted partners to scale through a buy strategy

Featuring:
David Pitta, CMO, BrightTALK 
John Steinert, CMO, TechTarget

It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue. 

In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

- How to identify your buyers’ needs throughout every stage of the customer journey
- Prioritizing buyer satisfaction at every stage
- Top retention initiatives that are proven to work time and time again

Featuring:
Morgan Cantrell, VP & Managing Director, BrightTALK
Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium

The Road To Retention: Customer Lifecycle That Lives On

Over the past 16 months, marketers have had to reinvent their GTM strategies and tactics to overcome new challenges. Account based marketing, in particular, has had to evolve. Last year was all about how to navigate ABM while the world was remote. This year the most successful marketers are leveraging ABM in new ways to keep up with the time and land and expand key accounts.

Join Morgan Cantrell, BrightTALK's VP & Managing Director as he sits down with ABM experts to learn what’s transpired in the last year and why now is the time to gain momentum by adopting this proven strategy.

Featuring:
Morgan Cantrell, VP & Managing Director, BrightTALK
Nick Bennett, Director of Account-Based & Field Marketing, Alyce
Tom Treanor, CMO, Treasure Data

How to Drive an Unparalleled ABM Experience

In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios facing B2B marketers face every day in their performance marketing programs. We’ll take apart the problem and put it back together again so that you’ll better understand exactly where you’re missing out and what you can do about it. Through a combination of the very best in intent-based targeting and platform-supported personalization you’ll see what’s making the campaigns of today better for buyers and sellers alike.

Featuring:
John Steinert, CMO, TechTarget
James Kessinger, CMO, Hushly

ABM Holy Grail: Intent Plus Personalized Experiences for Conversion Nirvana

Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

Join David Pitta, CMO, BrightTALK and Jann Martin Schwarz, Senior Director, Global Head, The B2B Institute, LinkedIn as they explore the future of B2B marketing and the fight to be best-in-class in an ever-changing climate.

Reaching B2B Buyers in an Unpredictable Era

It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue. 

In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

- How to identify your buyers’ needs throughout every stage of the customer journey
- Prioritizing buyer satisfaction at every stage
- Top retention initiatives that are proven to work time and time again

Presenters:
Morgan Cantrell, VP & Managing Director, BrightTALK
Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium

In this webinar, the CMOs of TechTarget and Hushly will examine 3 challenging scenarios B2B marketers face every day in their performance marketing programs. We’ll take apart the problem and put it back together again so that you’ll better understand exactly where you’re missing out and what you can do about it. Through a combination of the very best in intent-based targeting and platform-supported personalization you’ll see what’s making the campaigns of today better for buyers and sellers alike.

Featuring:
John Steinert, CMO, TechTarget
James Kessinger, CMO, Hushly

Demand Generation is the building of process, modelled by behaviour, and honed by reasonability.  It is the complex weaving of content creation, copywriting, product positioning, and competitive comparison.  Just sprinkle some lack of budget/timeframe/content/patience practicality on top and you're got yourself a campaign!

In the right (and practical) demand generation model, both functionalism and theory have their place.  It is the blending of the two that drives real success.  In this webinar Byrony Seifert, demand generation expert and VP of Marketing and Product Delivery for TechTarget, will cover the cross over of theory and functionalism, and the secrets she's discovered from running over 100,000 demand generation campaigns.

Featuring:
Byrony Seifert, Vice President of Marketing, TechTarget

Theory, Functionalism, & the Secrets Behind 100,000 Demand Generation Campaigns

Reach 2021: Demand. Engagement. Impact.

B2B Marketers have a huge challenge ahead of them when it comes to acquiring, nurturing and converting buyers while creating loyal customers for life. Join this lively, interactive session to learn the 3 key ways  B2B marketers can create robust nurture campaigns while creating a single customer view!

How to Optimize the Nurture Phase of B2B Customer Journeys

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How to Optimize the Nurture Phase of B2B Customer Journeys

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Tealium