In Data We Trust: How A CDP Helps FinServ Brands In Times of Uncertainty

Presented by

Jake Spencer, Director of Product Marketing, Tealium

About this talk

How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited? Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform and specifically learn how to: Build trust in times of uncertainty Create more of the moments your members are hoping for Double down on digital in times of lower foot traffic Create a central source of trusted customer data for your decentralized workforce

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.