In Data We Trust: How FinServ Orgs Benefit from a CDP

Presented by

Jake Spe

About this talk

How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited? Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform and specifically learn how to: Build trust in times of uncertainty Create more of the moments your members are hoping for Double down on digital in times of lower foot traffic Create a central source of trusted customer data for your decentralized workforce

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.