Tealium for Financial Services: Live Demo

Presented by

Matt Parisi, Director of Product Marketing, and Drew Halsch, Sr Solutions Consultant

About this talk

Experience is the new differentiator for financial service organizations – great customer experiences help attract new customers and keep current customers loyal. So in order to succeed in today’s digital era, you need real-time access to complete customer profiles in order to drive the personalization they expect. That’s why in this Live Demo, we’re showing you how Tealium helps more than 350 financial services industry leaders power better experiences across the financial journey. In this look under the hood at Tealium’s Customer Data Hub, you’ll also learn how to: - Keep up as your members move across devices and channels by accessing unified and enriched 360º profiles - Strengthen loyalty by upholding customer privacy preferences in real time - Combine online and offline data to deliver more personalized and powerful omnichannel experiences - Connect Marketing, IT, Sales, and Service departments with a single set of real-time enriched data

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.