2022 State of the CDP: Key Findings for Tackling the New Age of Data

Presented by

Heidi Bullock, Lauren Snedden, and Jay Calavas from Tealium

About this talk

Given the changing customer data landscape, the question is no longer why do you need a Customer Data Platform (CDP), but instead which one is best suited for your organization’s needs. That’s why in this webinar, we’ll be talking through key findings from our brand new 2022 State of the CDP report to help you prepare for the year ahead! In this report, we surveyed over 1000 marketing and business leaders globally to better understand how they’re planning to use a CDP in the coming year. We’ll also review key findings like: - The top areas where executives believe technology will have the biggest impact this year - Why 87% of marketers are expecting to increase tech spend in 2022 - Ways marketers are using a CDP to drive digital transformation and keep up with the trends in the landscape

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.