Ready for What's Next in 2022: Key Trends Driving Your Data Strategy

Presented by

Sav Khetan, Head of Product Strategy, Tealium

About this talk

The times (in data and customer experience), they are a’changing. As such, it's important to take a step back and home in on which areas of your customer data strategy are changing like privacy, identity, ML, and data deprecation. Join Sav Khetan, Head of Product Strategy at Tealium, as he explores each of these categories, current market trends impacting your strategy, and how to stay ahead of the game in 2021. After this session, you'll be able to: Leverage the power your customer data to create a more connected customer experience Understand key changes ahead with privacy, identity, ML, and data deprecation so you can prepare and pivot Prepare a robust data strategy to ensure ultimate business success in the year ahead!
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.