Presented by
Veronica Iles, TEI Sr Consultant, Forrester, and Matt Parisi, Tealium
Building a ROI Business Case for Tealium CDP
About this talk
When it comes to investing in a Customer Data Platform (CDP), there are a lot of components to consider. And with so many CDPs on the market, it can be difficult to determine which is best suited for your business’ needs.
That’s why in this webinar we’re sharing key findings from the new Forrester Consulting study commissioned by Tealium on the Total Economic Impact™ of Tealium’s CDP to help you be confident in your CDP investment. Join us and special guest, Veronica Iles, TEI Senior Consultant at Forrester, as we outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value our customers have obtained.
We’ll also cover:
- The ROI Tealium a composite customer achieved over the course of their CDP journey
- Ways Tealium customers have used a CDP to meet investment objectives like real-time, omnichannel personalization and data privacy compliance
- Top strategies for planning for a successful CDP project and where to start
More from this channel
Upcoming talks (2)
On-demand talks (322)
Subscribers (69164)
Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.