Industry Week: Top Customer Data Trends & Priorities for the Retail Industry

Presented by

Heidi Bullock, CMO, Tealium

About this talk

It’s no secret that the retail and e-commerce industry has seen major changes over the last year – and 2022 shows no signs of slowing down. That said, it’s time for retail brands to refresh their customer data strategy but it can be hard to know where to start. That’s why in this webinar, we’ll be sharing the top customer data trends and priorities for the retail industry based on our findings from our new 2022 State of the CDP. We’ll cover topics like: - Balancing personalization and privacy in the new age of data - Navigating third-party cookie loss and finding new methods for identity resolution - Why 92% of retail brands are using a Customer Data Platform to tackle digital transformation

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.