Industry Week: Top Customer Data Trends & Priorities for the FinServ Industry

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Presented by

Drew Halsch, Solutions Consultant, Tealium

About this talk

The way financial services organizations engage with their members has drastically changed. Today, 88% of consumers use digital to manage their finances, which means finserv organizations need to ensure they are not only able to keep up with their members, but also deliver truly valuable experiences across all channels. That’s why in the webinar, we’ll share how finserv organizations can keep up with changing customer data trends and what they should be prioritizing this year based on our findings from our new 2022 State of the CDP. We’ll cover topics like: - Key components to have in your tech stack to enable a truly unified data approach to CX - Ways finserv brands are using a CDP to increase growth of wallet across the entire member journey - Why 71% of finserv respondents rated AI capabilities as extremely important to their customer data objectives
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.