Industry Week: Top Customer Data Trends & Priorities for the Healthcare Industry

Presented by

Jay Calavas, CIO, Tealium

About this talk

Digital transformation has been heavily accelerated over the last year – especially in the healthcare industry. That said, patients are now managing their health online via mobile and self-service portals. And of those patients, 75% said they wish those experiences were more personalized. However, in order to meet these expectations, healthcare organizations must also balance personalization with privacy. So what’s the way forward? Tune into this webinar to find out and discover key findings from our 2022 State of the CDP survey. We’ll also cover topics like: - Must-have tech for healthcare organizations to drive real-time, omnichannel personalization - Strategies for recognizing patients without third-party cookies - Why 61% of healthcare organizations are prioritizing new patient acquisition in 2022

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.