The 5 Key Quantifiable Benefits of Tealium's Customer Data Platform

Presented by

Veronica Iles, TEI Sr Consultant, Forrester, Matt Parisi, Director, PM, & Robin Geier, VE, Tealium

About this talk

In the new Total Economic Impact report, Forrester revealed that Tealium customers achieved $6.9 million in benefits across three years along with 363% in ROI. Join us and author of the report, Veronica Iles, for a deep dive into these benefits as we share the top 5 quantifiable benefits identified in the report. We'll also share real Tealium customer case studies covering topics like: - How retail brands are able to improve re-engagement and reduce cart abandonment - Ways healthcare companies are increasing productivity with real-time, standardized data - How sports and entertainment brands are increasing purchase size with better segmentation
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.