Expert Tips for Getting Buy-In and Successfully Onboarding a CDP

Presented by

Dustin Horning, Director of Customer Solutions and Delivery, Tealium

About this talk

Your CDP Preparation Masterclass Series Ep 3 Setting your organization up for long-term success relies heavily on your data foundation. And when it comes to getting started with your Customer Data Platform, it’s important to decide which use cases you’re going to tackle first and who needs to be involved. That’s why in the third session in our masterclass series, we’ll be sharing expert tips for starting your CDP off on the right foot. We’ll cover topics like: - Getting buy-in across your organization - including C-level - Deciding on which use cases to tackle first to drive the most value for your organization - Expert tips for onboarding your CDP and creating a strategy that’s built to last

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.