Creating Moments that Matter: 3 Strategies You Can Adopt to Build Amazing CX

Presented by

Karen Naves SVP, Global Demand Generation at Tealium

About this talk

Customer experience (CX) has become a critical differentiator between competitors, but a lot of companies are still not getting it right. Accenture estimates 48% of consumers have left a company’s website and made a purchase elsewhere due to a poor experience – so what gives? Let’s face it, buyers have evolved and have become more sophisticated than ever. They have higher expectations when interacting with a brand in terms of amazing experiences across all channels and creating personalized moments that matter. Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion to learn: -3 strategies you can adopt to build amazing CX -Strategies to acquire and engage the right customers -How to create successful profile and audiences -Proven campaigns to retain and delight your customers -The role customer data plays in your CX strategy -Whether you consider a Customer Data Platform (CDP)
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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.