The Perfect Marriage: BI and CDPs Create a Data Center of Excellence

Presented by

Ted Sfikas, RVP, Solutions Consulting for Tealium

About this talk

Business Intelligence as a practice has rapidly evolved since the pandemic - the expectations in 2022 are that Analytics are not only accessible, but also actionable in real time. Data Automation capabilities in Customer Data Platform solutions closely align with BI organizations, both disciplines share common goals and benefits, and, if integrated correctly, can lead to new Revenue streams that add 5-15% to ROAS due to Personalized Customer Experiences. Setting them up as a Data Center of Excellence enables the CDP to produce significant operational ROI due to real time automation and uniform process governance. Join this session to learn: • What a Data Center of Excellence (DCoE) is • How incorporating BI and a CDP into your DCoE can increase revenue and operational excellence • Business practices and topics in scope for optimization by a DCoE

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.