2022 CX survival guide: The 3rd party cookie apocalypse and other CX trends

Presented by

Matt Parisi, Director of Product Marketing,Tealium

About this talk

Customer experience is an essential strategy for business leaders to get right – and while 80% of businesses believe they deliver a superior experience, only 8% of customers agree. This essential webinar examines what CX success looks like in 2022, including what industry leaders are doing right and how a first party data strategy can maximize the revenue of your CX program in the most efficient way possible. Webinar highlights include: • Key trends, stats, and mandates for CX today • What to do when third-party cookies are no more • Leveraging customer data: Shifting strategic and technology considerations • And much more

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.