The Org of the Future: Structuring a Team That’s Built to Last

Presented by

David Raab, Heidi Bullock, Ted Sfikas, and Matt Parisi

About this talk

Your CDP Preparation Masterclass Ep 4 Join us for the final session of our Masterclass Series where we'll be sitting down with the founder of the CDP Institute, David Raab, to discuss the role of a CDP in the future as well as how to staff an all-star CDP team. Tune in for an insightful panel on topics like: - Ideas for building a solid team and structuring your organization for agility - Future customer data trends and predictions and ways to stay ahead of them - Which metrics to measure CDP success to delight stakeholders

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.