The Augmented Marketer: Bringing Analytics to Your Customer Data for Better CX

Presented by

Matt Parisi, Jennifer Artabane, and Valeria Anders, Tealium

About this talk

To thrive in the data-driven future, it’s critical to solve for the inefficiencies and time consuming challenges of sorting through data, wrangling insights, and managing disparate data. It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey. That’s why we’re so excited to announce Tealium’s latest releases, “The Augmented Marketer”, a collection of capabilities to deepen customer insights more efficiently so that you can understand your customers and act on those insights. Tune in to see powerful use cases for Tealium’s newest product offerings embedding insights right where your data lives, unlocking your ability to: - Analyze historical data to build powerful audiences for quicker time to value - Unlock the hidden potential of first-party data with automated insights - Visualize your customers’ journeys in new ways using the comprehensive data foundation in Tealium - Automate machine learning insights for business users, not just technical ones Remember to bring your questions for our live Q&A portion!

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.