The Bold Reset: Structuring for Success in a Data Economy

Presented by

Kintu Joseph, Tealium | Ben Poole, 55 Singapore | David Harling, Moneysmart

About this talk

The perfect storm of market influences has led to a cookieless conundrum for companies. With a surge in online activity, tightening data privacy controls, third-party cookie deprecation and heightened demand for personalisation, companies are grappling with navigating the new privacy-first CX era. Customer data is now the most valuable asset of every business, and a customer data platform (CDP) is critical to success in a cookieless world. Hosted by Kintu Joseph (Senior Manager, CS ANZ & ASIA, Tealium), gain insights from industry leaders, David Harling, (MD & CMO MoneySmart) & Ben Poole (Head of Office, 55 Singapore) on the blueprint for designing the data-driven organisation of the future. 55 the data company helps brands leverage data and technology to improve marketing, advertising and sales performance

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.