The perfect storm of market influences has led to a cookieless conundrum for companies. With a surge in online activity, tightening data privacy controls, third-party cookie deprecation and heightened demand for personalisation, companies are grappling with navigating the new privacy-first CX era.
Customer data is now the most valuable asset of every business, and a customer data platform (CDP) is critical to success in a cookieless world.
Hosted by Kintu Joseph (Senior Manager, CS ANZ & ASIA, Tealium), gain insights from industry leaders, David Harling, (MD & CMO MoneySmart) & Ben Poole (Head of Office, 55 Singapore) on the blueprint for designing the data-driven organisation of the future.
55 the data company helps brands leverage data and technology to improve marketing, advertising and sales performance