Crawl, Walk, Run to Airline Personalization with United Airlines

Presented by

Sadia Khan, Director, Demand Gen & Digital Marketing, United Airlines, and Lauren Snedden, Tealium

About this talk

Hear from United Airlines on the key roadblocks they were experiencing to achieve real-time personalization and the strategic new measures they’re putting in place now to achieve powerful, relevant and real-time personalized moments in the future for their customers.

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Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creates a vendor-neutral data foundation that spans web, mobile, offline and IoT.